Beyont Insights
7 Key Best Practices for Launching Your Product in a New Language Market
7 Key Best Practices for Launching Your Product in a New Language Market By Cesar Matas Alsina When introducing a product in a new country or region, you have one chance to get it right. If you miss the mark, your business may lose its opportunity to break into the...
To Win in Global Markets, Learn to Think Like an Explorer
To Win in Global Markets, Learn to Think Like an Explorer When your business goes global, you can find yourself in an unfamiliar world. You may be dealing not just with new markets, but entirely new societies, languages, and cultures. Faced with so much change, you...
How to Choose the Right Quality Metrics for Your Localization Project
How to Choose the Right Quality Metrics for Your Localization Project In a previous post, we touched on how Language Quality Metrics Deliver Smart Localization. In this week's entry we are taking a deeper dive into the subject as a continuing part of our Product...
Is Language Quality Just About Translation?
By Cesar Matas Alsina Is Language Quality Just About Translation? Language quality is key to successful localization. That’s an uncontroversial statement, right? But if we ask what language quality means in practice, the answer may turn out to be more complicated than...
What Software Companies Need to Know About Language Quality Assurance
What Software Companies Need to Know About Language Quality Assurance Are you looking to sell your software abroad for the first time? Or is your company already localizing its app, game, or platform for international markets? In either case, language quality...
7 Steps to Optimize Your Language Quality Reviews
7 Steps to Optimize Your Language Quality Reviews To run a successful localization program, your company needs a consistent process for vetting and improving the quality of all translations. But how can you ensure these language quality reviews are as accurate and...
How Confirmation Bias Harms Your Business— and What to Do About It
How Confirmation Bias Harms Your Business and What To Do About It Human beings tend to evaluate information in a way that confirms what they already believe. As a result, our beliefs may fail to align with reality, even when we think we’re being objective and...
How to Keep Your Multilingual Branding on Target
How to Keep Your Multilingual Branding on Target Apple. Mercedes-Benz. Louis Vuitton. For consumers around the world, each of those names promises an experience no other company offers. And that perception of value fuels billions of dollars in sales, from Manhattan to...
The Case for Outsourcing Language Quality Review
The Case for Outsourcing Language Quality Review Language quality can make or break your company’s localization program. Any project can run into trouble without a rigorous process to find and correct errors in translation. And even the most skilled translators need...
How Language Quality Metrics Deliver Smart Localization
How Language Quality Metrics Deliver Smart Localization In a language quality review program, subject-matter experts examine your translation team’s work and flag problems for correction. But how do these reviewers ensure their feedback is objective, precise, and...